Brand Analysis, Brand Awareness, Commercial Excellence, Cross-Functional Collaboration, Customer Engagement, Customer Insights, Digital Marketing, Influencing Skills, Inspirational Leadership, Media Campaigns, People Management, Product Marketing, Product Roadmap, Return on Investment (ROI), Stakeholder Engagement, Stakeholder Management, Thought Leadership, Trend Analysis This role owns customer-facing data products across payer, HCP, omnichannel, and engagement domains, defining the vision, roadmap, prioritization, adoption plan, and value measures needed to improve customer targeting, segmentation, omnichannel orchestration, field execution, payer insights, and engagement performance.