This position is accountable for several key areas: 1) Developing compliant, effective marketing and outreach strategies and content that increase awareness, engagement, enrollment, and ongoing participation among client members and participating providers, 2) Leading the engagement with client marketing counterparts to ensure alignment of strategies and to promote additional opportunities for HOPCo’s VBC program success, 3) Collaboration with technical teams to enhance the VBC patient engagement and program consumer facing product strategies such that they deliver a superior user experience aligned to VBC program goals, and 4) Promoting VBC program awareness in a manner that highlights HOPCo’s VBC program thought leadership, results and expertise across wide audiences nationally and beyond. Furthermore, this position works closely with VBC operations, clinical, product, analytics, compliance, client, and VBC business development leadership to translate complex healthcare programs into clear, compelling, and actionable communications.