Use AI tools - including generative image and video tools, Adobe Firefly, AI features within Creative Cloud, and AI-assisted copy and concept development - as a working part of your daily creative process, applying sound judgment about when AI is appropriate and adhering to brand, legal, and ethical guidelines throughout. Design and produce materials across a wide range of formats and channels, including print and digital advertisements, direct mail, websites, email and newsletters, sales presentations, social media assets, signage, and live event collateral.