Lead lifecycle optimization, sustaining engineering priorities, product enhancements, obsolescence planning, and cross-functional execution in collaboration with the Rapid Sterility Segment Manager, Regional Marketing, R&D, Scientific Affairs, Operations, and Supply Chain while supporting annual business planning and portfolio governance. Partner with the Rapid Sterility Marketing Manager, Regional Marketing, R&D, Scientific Affairs, and cross-functional stakeholders to refine product requirements, support development activities, contribute to governance reviews, validate customer value propositions, and ensure global launch readiness.