The Senior Manager serves as a senior cross-functional partner to Marketing, Creative, Merchandising, Sales, Digital Commerce, Media, Social, Public Relations, International, Finance, Operations, and Customer Service, while helping ensure that golf storytelling contributes to the broader Peter Millar brand. Identify and evaluate new platforms, partnerships, experiences, and business-development ideas that can deepen Peter Millar's golf credibility, reach priority audiences, support international growth, and expand the brand's relevance with both traditional and new-wave golfers.