Knowledge & Experience (essential): 12+ years of experience in omnichannel strategy, customer engagement capability building, martech platform orchestration, consent/privacy data management, customer segmentation, journey personalization, and omnichannel thought leadership across internal and external teams. This role partners closely with Brand, Marketing, Sales, Medical, Market Access, Commercial Operations, Analytics, and Digital teams to design integrated customer engagement approaches that drive launch readiness, customer adoption, and long-term brand growth.