Track and measures KPIs for portfolio marketing initiatives, product launches, and commercial enablement, such as win rate, product adoption/activation rate, time-to-adoption following launch, sales enablement training completion rate, sales readiness/seller confidence score, competitive win rate, and confidence in objection handling. Under the direction of the Senior Director of Product Commercialization and Head of Marketing at Ovia Health by Labcorp, create commercial messaging and sales enablement programs and assets including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks.