5+ years of demonstrable experience in SaaS marketing, with expertise in both B2B (focused on pipeline growth, lead generation, and working closely with Sales teams) and a strong understanding of B2C/Consumer marketing skills (digital ads, short-form content, viral campaigns, product-led growth). Growth & Demand Generation: Design, implement, and execute customer acquisition strategies across all paid and organic channels (email, paid social, content, SEO, video, influencer, referral marketing) to drive pipeline growth.