The position owns the end-to-end customer strategy, including business planning, product line reviews, merchandising, pricing, innovation, and operational performance, while strengthening strategic partnerships, expanding market share, enhancing customer satisfaction, and delivering long-term enterprise value. This role leads executive customer engagement and aligns cross-functional resources across sales, channel management, product development, marketing, operations, supply chain, finance, eCommerce, and customer service to drive profitable growth and execution excellence.