Data Quality and Measurement Governance: Partner with Lifecycle, MarTech, and platform owners to validate audience logic, tracking, offer assignment, and measurement readiness before launch; document definitions, flag data gaps, and improve the reliability of Lifecycle & Loyalty Analytics measurement. The Senior Analyst, Lifecycle & Loyalty Analytics will help scale the analytics practice supporting Shake Shack’s owned media channels, with a focus on email, push communications, loyalty program performance, and third-party delivery promotions.