The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, Saweetie, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Kourtney Kardashian, and Kylie Jenner. Conceptualize and execute high-impact 360-degree campus campaigns, blending viral digital activations with dynamic real-world events like tailgates, spring break activations, pop-up shops, and music festival tie-ins.