The Manager leads cross-functional alignment across Sales, Marketing, Product, Underwriting, IT, Data & Analytics, Customer Experience, and Operations to prioritize digital investments, remove friction from the online quote and purchase experience, and establish a cohesive omnichannel commerce strategy. This role owns the digital prospective customer journey from awareness and quote initiation through purchase, channel handoff, and post-bind learning, ensuring digital capabilities accelerate profitable growth, improve customer acquisition, and strengthen PEMCO's competitive position.