Coordinates marketing activities in support of service line or HSO initiatives, campaigns, projects and events, with input from team and service line leadership, and provides measurement of marketing, e-marketing and communications programs for the assigned service lines to further the strategic goals of the HSO or organization. Has broad understanding of department/HSO goals and creates and helps implement plans that align with strategic objectives, using publications, e-marketing, collateral production, social media management, content development, sponsorship/partnership support, and clinical service line outreach opportunities.