Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. The Senior Media Planner builds tactical plans for assigned channels - audience targeting, budget splits, flighting, and placement - based on regional media strategy, and stays in daily contact with the local strategy team to maintain alignment.