Be ready and willing to support the overall Digital Experience Team by occasionally assisting in site merchandising, new product activations, landing page creation and optimization, email marketing, text messaging (SMS), internal site search optimization, customer ratings and reviews curation, and other related tasks as needed. Support the planning, testing, and execution of merchandising and marketing campaigns including but not limited to product launches, promotions, and brand campaigns in paid search, paid social, programmatic, affiliate and other digital marketing channels.