Design the target digital commerce operating model — which products, customer segments, and transaction types become available for self-service purchase and in what sequence — and the business process behind new product-led motions including trials, in-app purchase, and self-serve upgrade, resolving eligibility, entitlement, pricing enforcement, and approval logic before anything is built. Maintain a capability-level build plan that sequences dependencies against the other BIS value streams so digital and core system readiness arrive together, explicitly defining whether and when an assisted process is retired once a digital capability supersedes it, and own the capability design for the customer service experience in partnership with Customer Success and Support leadership.