San Francisco, CA30+ days ago
What Youll Do Own end-to-end marketing strategy across brand, demand generation, content, lifecycle, partner marketing, PR, and the website Build and lead a high-performing marketing team, starting with two immediate hires (Lifecycle Email Marketer, Partner Marketer) and scaling from there Accelerate partner-driven growth by creating co-marketing programs, partner enablement materials, and joint go-to-market playbooks across our major fuel network and enterprise logistics partners Design and execute lifecycle campaigns that convert SMB fleet operators entering our funnel into activated, retained customers Establish AtoBs brand as the defining voice in fleet payments, positioning the company for its next phase of growth, international expansion, and long-term market leadership Direct a marketing team that operates with AI as a core multiplier. You are hands-on, energetic, and comfortable writing copy in the morning and presenting board-level strategy in the afternoon Proven track record of building demand generation and lifecycle programs that drove measurable pipeline and revenue growth Experience marketing to SMBs, fleet operators, or other operationally focused buyer personas (a plus if you have worked in payments, logistics, or financial services) Comfort operating in zero-bureaucracy, high-ownership environments where you build systems from scratch rather than inherit them Strong instincts for brand storytelling and positioning, with the ability to translate technical product capabilities into customer-centric narratives Fluency with modern marketing infrastructure: CDPs, marketing automation, attribution, and analytics tools Proficiency directing teams that use AI tools (Claude, ChatGPT, Cursor, etc.) as core parts of their workflow.