Own day-to-day marketing technology operations across Sailthru, BlueConic, Casper, and any other future platforms, including platform administration, workflows, audience segmentation, campaign activation, personalization, troubleshooting, documentation, governance, and scalable execution across markets, with particular responsibility for supporting Marketing and newsroom teams in their use of Sailthru. Serve as Marketing''s close partner to the Product Director and as the primary Marketing-to-technology translator: turn loosely defined business problems and ideas into clear functional, data, and operational requirements; support prioritization, ideation, implementation, testing, and rollout; and translate technical capabilities, constraints, and tradeoffs into practical marketing implications and opportunities.