The Senior Manager, Paid Media leads paid media strategy and performance for a defined segment, developing, managing and optimizing campaigns across multiple channels including search, display, social media, programmatic advertising, OOH/DOOH, audio, influencer and other media. This role will work as part of a team, leveraging an in-house team of paid media activation specialists and working alongside agency resources to ensure paid media efforts are cohesive, targeted and aligned with business goals.