You'll work hand-in-hand with the Product/Software Marketing Managers for each individual product and solution line, as well as product management, sales, channel marketing, regional marketing, and Demand Capture teams, to align strategies and activation plans, ensure our solutions meet SMB and Enterprise customer needs, and help HP stand out in a competitive landscape. We are responsible for driving the end-to-end product marketing strategy and planning across the portfolio lifecycle and enabling Markets to grow sales by aligning product/solution positioning org-wide and developing high-impact, competitive, product-specific content before, during, and after announcement.