Provide overarching creative direction for The Crossing's visual communication and storytelling across weekend services, ministries, campaigns, events, print, video, social media, web, and other digital channels, translating ministry goals, teaching themes, organizational priorities, and stories of life change into thoughtful, compelling, and executable creative work. Strong graphic-design knowledge and visual judgment, including typography, layout, composition, hierarchy, color, brand systems, audience-centered communication, and the ability to translate broad ministry objectives into clear creative direction, actionable priorities, and strong final work.