Own the global value proposition, positioning, messaging, and narrative for the SAP Business Transformation Management portfolio, creating a unified story across SAP Signavio, SAP LeanIX, WalkMe, and our Agent led toolchain, Establish and evolve BTMs role within the SAP Business AI Platform, clearly articulating how BTM complements the rest of the portfolio to provide the transformation intelligence and navigation layer needed to enable the Autonomous Enterprise. Shape how SAP wins in the Business Transformation Management market and individual market categories (Enterprise Architecture Management, Process Intelligence and Digital Adoption Platforms) by identifying growth opportunities, customer needs, competitive dynamics, technology trends, and emerging transformation priorities across business and technology buying centers.