Manage marketing for refresh, remodels, and grand openings, including pulling all marketing team and agencies together to build the best plan for the store/market that is inclusive of digital, social, media, sampling, in-store activations, guerilla, OOH, experiential, and more; work with operations to understand needs and align on plan, communicate to all key stakeholders throughout the entirety of the project, and project manage through execution. Managing agency and timeline for the creative development process of all shopper marketing projects, category projects, and holidays; this includes ensuring timeline is accurate, understanding the business needs of category and other key departments (like pharmacy, HR, Corporate Affairs) to include in developing the creative brief for creative execution.