The Senior Manager brings structure and operating discipline to local publicity activity; serves as GBC’s principal staff liaison to Profiles PR and other assigned publicity partners; and coordinates closely with the Vice President of Communications, senior leadership, colleagues across GBC, and external vendors to ensure messaging, approvals, timelines, and follow-up are consistently managed. The role leads the planning, execution, and continuous improvement of GBC’s local media relations, local media partnerships, national media relations, national media partnerships, owned-channel marketing & communications, major thought leadership products, and signature event communications, as needed.