20% - Cross-Functional Collaboration & Partnership- Builds strong relationships and partners cross-functionally with key stakeholders, including agencies, creative teams, studio, media, merchandising, marketing, public relations and platform partners. 60% - Content Creation & Execution- Owns the end-to-end development of organic social content across key platforms (e.g., Instagram, TikTok, Facebook, X, Pinterest, YouTube), using independent creative thinking and techniques to produce high-quality, on-brand work.