The Senior Manager is accountable for the end-to-end technology lifecycle of the Core CRM platform-including product strategy, architecture, CRM configuration, integrations, release management, operations, platform modernization, vendor management, adoption, and continuous optimization-balancing new business capabilities with platform health, technical debt reduction, operational stability, and long-term sustainability. Working closely with Commercial stakeholders, Enterprise Architecture, Engineering, Data Management, and external technology partners, this role translates business priorities into technology capabilities and delivers a reliable, modern CRM platform that enables efficient and compliant customer engagement across the field organization.