The Vice President ensures the retail banking network operates as a cohesive, member-centric, and community-integrated business unit, translating organizational priorities into strategies that deepen member relationships, drive growth and performance, and deliver a consistent, high-quality experience across markets and channels. Reporting to the Chief Banking Officer, this senior leader is responsible for strengthening the Credit Union's presence in the communities it serves, driving a forward-looking retail and sales strategy, and building the capability of the retail workforce to deliver meaningful financial guidance and exceptional member experience.