This role focuses on driving go-to-market success for the Consumer/Mainstream PC Category, including Vivobook and related mainstream products, through product launches, positioning and messaging, integrated campaigns, event support, sales activation, PR, and social media initiatives. This person should be able to identify customer pain points and market opportunities, translate technical product features into differentiated consumer value propositions, and independently develop compelling go-to-market strategies that drive awareness, consideration, and business growth.