Strategically lead and direct all sales and marketing activities across the organization's payment and credit card products and services, including identifying opportunities to expand existing markets, deepen customer and dealer engagement, optimize sales channels, manage sales and marketing budgets, project revenue and growth potential, identify technology and marketing tools, conduct market research and branding studies, and build and oversee the company's national sales and marketing teams. Responsible for driving profitable growth of CFNA through integrated sales and marketing plans with various Bridgestone Americas lines of business, highlighted by achievement of CFNA application, sales, activation, retention, and engagement objectives for BSRO company-owned stores (~2,200 stores; $1.1B in sales volume), BATO Independent Tire Dealers and Private Label Merchants (~6,000 stores; $250MM in sales volume), and emerging Mobility Solutions business segments.