NewMarketing and Communications Manager JobotMarketing and Communications ManagerCharlotte, NC$100,000–$120,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. The ideal candidate will be responsible for developing and implementing a comprehensive communications strategy, managing marketing projects, and serving as the central point for drafting and approving marketing materials.
Brand Program Management Analyst Citigroup IncBrand Program Management AnalystCharlotte, NC$81,600–$122,400 / yearAppropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Working closely with the SVP-level brand leads, this individual will serve as the connective tissue across brand strategy, creative expression, governance, innovation, and strategic brand initiatives, ensuring coordinated execution at scale.
Assistant Brand Manager Lowe's Companies IncAssistant Brand ManagerMooresville, NCBased in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. The role will support in executing against growth opportunities leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams to drive the overall strategic success of Lowe's owned brands.
NewSenior Brand Manager - Care & Wellbeing ElectroluxSenior Brand Manager - Care & WellbeingCharlotte, NCThe ideal candidate combines strategic thinking, creative leadership, and strong business acumen with excellent communication, influence, and collaboration skills to align cross-functional teams, champion purpose-driven storytelling, and inspire high-performing work. All About the Role: The Senior Brand Manager, Brand Equity & Strategy for Electrolux and Anova is a strategic leader responsible for building and elevating brand equity across all consumer touchpoints, with a strong focus on advancing the brands' commitment to care and wellbeing.
Marketing & Brand Strategy Manager Your Opportunity is Here with HSMMarketing & Brand Strategy ManagerHuntersville, North CarolinaAs our Marketing & Brand Strategy Manager, you will lead and execute marketing communication initiatives that support business growth, customer engagement, product positioning, and brand visibility across multiple product categories and markets. You’ll be a true player/coach — developing content, managing priorities, coordinating resources, and partnering closely with Sales, Engineering, Operations, Product Development, Quality, and Leadership teams.
NewBrand Manager WhitewaterBrand ManagerCharlotte, NCLead and manage the marketing team in developing integrated marketing plans for campaigns and activities across multiple consumer touchpoints, including media, digital, social, on-location, and event marketing. Coordinate with vendors and service providers to fulfill marketing collateral and deliverables for onsite and geographic target markets, including print media, brochures, posters, banners, and books.
NewSenior Brand Manager Honeywell International IncSenior Brand ManagerCharlotte, NCAs a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable. We are a leading software-industrial company committed to introducing state of the art technology solutions to improve efficiency, productivity, sustainability, and safety in high growth businesses in broad-based, attractive industrial end markets.
Business Manager, Own Brands Daymon Worldwide IncBusiness Manager, Own BrandsCharlotte, NCBusiness Manager Performs increasingly complex interactions with suppliers, taking ownership and including rate negotiation Collaborates and partners with marketing resources, both internal and external (note: international may have more autonomy to develop their own marketing plans) May assist with needs for innovation Demonstrates increased innovation and autonomy around marketing, brand management and consumer data analytics; may lead team providing more experience and covering more suppliers Performs activities in a consultative manner, influencing and convincing buyers, effectively selling various services Managing Execution. Ensure execution of the LAMP framework to identify the most critical initiatives and relationships and work with the team to lay out short and long-term plans to achieve relationships at the appropriate level for the account or assigned category business unit Allocate resources at the account level or within assigned category business unit Demonstrate functional expertise in all facets of Private Brand & Branding via on-the-job development, educational and networking opportunities Develop strong supplier relationships by obtaining alignment and developing and delivering on mutually established goals.
Manager of Brand Marketing - Community Lowe's Companies IncManager of Brand Marketing - CommunityMooresville, NCAnalyzes and interprets data, including performance metrics and customer insights, to draw clear, actionable conclusions and build synthesized annual and quarterly objectives, strategies, and tactical plans to grow sales in-store and online; develops programs that drive growth and resonate with both customers and local communities, supported by fact-based business cases in partnership with Merchandising and/or Operations. The Manager of Brand Marketing will work with Category & Brand Marketing leadership to help conceive and curate marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape, and working closely with cross-functional teams in Community Relations & Engagement, Creative, Merchandising, and Operations.
Senior Product Manager - Brand Partnerships InvueSenior Product Manager - Brand PartnershipsCharlotte, North CarolinaInVue Senior Product Manager - Brand Partnerships Charlotte, NC What We Do InVue transforms how retailers protect and manage merchandise by delivering Smart Access security solutions that balance security and experience. Our connected OneKEY ecosystem combines intelligent hardware, software, and data to help retailers and brands promote, protect, and enable the purchase of all their merchandise—creating environments that work better for everyone.
Mgr-Digital Brand Advocate Lowe's Companies IncMgr-Digital Brand AdvocateMooresville, NCBased in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. The Manager builds strong business relationships with suppliers to improve online sales, traffic and conversion through analyzing, identifying and improving brand-specific product assortment, online content, promotions, inventory and returns within their assigned product categories.
NewSr Brand Manager - Food Preservation AB ElectroluxSr Brand Manager - Food PreservationCharlotte, NCThe data consists of e.g. which pages were viewed, which links were clicked on, for how long pages were viewed, products that were viewed and purchased, and what devices were used. We use Qualtrics to invite you to optionally provide additional qualitative feedback about the site, which we use to improve site design and ensure the best possible customer experience.
NewPrivate Brand Product Manager- Consumer Products Circle KPrivate Brand Product Manager- Consumer ProductsCharlotte, NCPrivate Brand Product Manager – Consumer ProductsDuties And ResponsibilitiesStrategic Innovation & Product RoadmapTranslate the Private Brands vision into a strategically sequenced pipeline of new products, renovation initiatives, and platform expansions tailored to convenience shopper missions. Advanced Analytics, Performance Optimization & Continuous ImprovementDefine, track, and socialize robust KPI frameworks including sales velocity, gross profit return on investment (GPROI), penetration, price perception, and market share.
NewBrand Experience Manager Charlotte The Whitaker GroupBrand Experience Manager CharlotteCharlotte, NCAI-Driven Brand Innovation: Use AI tools (e.g., ChatGPT, Jasper, Midjourney, predictive analytics) to develop polished decks, compelling presentation materials, and visual assets for idea pitches and post-event recaps. Cross-Departmental Collaboration: Partner with leadership, community leads, creative, marketing, and retail operations teams to ensure cohesion and success across all initiatives.
Regional Operations Manager - Multi Brands Home2 Suites by Hilton Charlotte NorthlakeRegional Operations Manager - Multi BrandsCharlotte, NCThe ideal candidate is a hands-on operator with multi-property experience who understands how to improve revenue, control costs, and build strong on-property leadership teams. We are seeking an experienced Regional Operations Manager to oversee a portfolio of branded hotels across the Charlotte, NC and Columbia, SC markets.
NewVice President of Brand & Marketing Strategy Charlotte HornetsVice President of Brand & Marketing StrategyCharlotte, NCReporting to the Chief Marketing Officer, this role will lead the evolution of the Hornets brand and shape how the organization connects with fans across basketball, entertainment, community, and culture to drive business growth, strengthen brand affinity, and cultivate the next generation of fans. Working cross-functionally, this leader will develop signature campaigns, marquee moments, and scalable fan platforms that build lasting fan connections while supporting the organizations strategic and business objectives.
NewMarketing Lead - Digital Brand & Creator Strategy The PNC Financial Services Group IncMarketing Lead - Digital Brand & Creator StrategyCharlotte, NC$91,000–$202,800 / yearThis role will lead the strategic management and continuous optimization of PNC's digital brand presence across key channels and partner ecosystems, ensuring the Brilliantly Boring brand platform is represented accurately, consistently, and at the highest level of quality. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
NewSocial Media Senior Consultant - Sports Sponsorships and Brand Truist BankSocial Media Senior Consultant - Sports Sponsorships and BrandCharlotte, North CarolinaDeliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting across paid, organic, partnership, teammate and influencer activations to deliver best in class social media and/or influencer performance outcomes. General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.
Consumer Engagement Ambassador - Strategic Brands Monster EnergyConsumer Engagement Ambassador - Strategic BrandsCharlotte, North CarolinaCans in Hands: You’ll be travelling to local Monster branded events with the goal of bringing energy to the crowd through sampling and eye-catching merchandising. Must be flexible and able to work a variety of shifts (2 shifts per month required) including days, nights, weekends, holidays and special events.
Private Brand Product Manager- Consumer Products Circle K Stores IncPrivate Brand Product Manager- Consumer ProductsCharlotte, NCPrivate Brand Product Manager - Consumer ProductsDuties and ResponsibilitiesStrategic Innovation & Product RoadmapTranslate the Private Brands vision into a strategically sequenced pipeline of new products renovation initiatives and platform expansions tailored to convenience shopper missions. Advanced Analytics Performance Optimization & Continuous ImprovementDefine track and socialize robust KPI frameworks including sales velocity gross profit return on investment GPROI penetration price perception and market share.
NewSocial Media Senior Consultant - Sports Sponsorships and Brand Truist Financial CorpSocial Media Senior Consultant - Sports Sponsorships and BrandCharlotte, NCDeliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting across paid, organic, partnership, teammate and influencer activations to deliver best in class social media and/or influencer performance outcomes. General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.
Director, Brand Content Production The National Association for Stock Car Auto Racing IncDirector, Brand Content ProductionCharlotte, NCLead the production of platform-native content that keeps NASCAR in the conversation, highlighting drivers, moments, trends, and the NASCAR experience across Instagram, TikTok, X, Facebook, and YouTube, with a clear understanding of how production, pacing, and storytelling differ by platform. Ensure systems are in place, in partnership with NASCAR Productions, to properly archive, tag, and store all brand content for discoverability and reuse across the broader NASCAR ecosystem.
Viva Chicken Brand Ambassador Viva ChickenViva Chicken Brand AmbassadorCharlotte, NC$17–$19 / hourThis role connects VIVA Chicken with businesses, schools, healthcare organizations, nonprofits, and community groups while promoting our culture of hospitality, service, and authentic Peruvian-inspired cuisine. The Brand Ambassador serves as the face of the brand within the communities we serve, strengthening local connections through relationship-building, catering sales growth, and community engagement.
Brand Ambassador (Southpark, Charlotte) Diptyque Distribution.Brand Ambassador (Southpark, Charlotte)Charlotte, North CarolinaBorn in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander.
Analyst-Digital Brand Advocate Lowe's Companies IncAnalyst-Digital Brand AdvocateMooresville, NCBased in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills.
Brand Advocate Carolina IT ProfessionalsBrand AdvocateMooresville, North CarolinaeCommerce - Cross-sell/upsell, bundling, competitive analysis, sales performance forecasting, base-level reporting and insights, assortment expansion and root cause analysis. This role will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and online merchandising partners to.
NewMulti-Brand Franchise Marketing Manager (HubSpot) Nashville Public RadioMulti-Brand Franchise Marketing Manager (HubSpot)Charlotte, NCIn this full-time role, you will be responsible for developing and managing multi-brand marketing campaigns, utilizing HubSpot for email marketing, and working closely with leadership. A leading franchise development firm is seeking a highly organized and results-driven Marketing Manager to join their team in Charlotte, NC.
Housekeeper - Brand New Moxy Charlotte LeximaHousekeeper - Brand New Moxy CharlotteCharlotte, NC$17–$17.50 / hourMust be able to use two-way radios, telephones, general office equipment, industrial washer, dryer, irons, vacuum, floor buffer, wet vac and other housekeeping equipment. The Housekeeper is responsible for all cleaning functions to service designated suites and public areas as directed by the Executive Housekeeper or the Housekeeping Supervisor.
Brand Rep - Audits, Merchandising and Quality Control ThirdChannelBrand Rep - Audits, Merchandising and Quality ControlAlbemarle, NCAs an independent Brand Representative, you will act as a key liaison between the brand and retail store environments, conducting recurring in-store visits to perform audits, ensure product quality, and elevate the brand experience. Through innovative in-store retail technology solutions, we bring products to life inside retail environments, helping brands optimize performance and grow in today's dynamic retail landscape.
Brand Rep - Audits, Merchandising and Quality Control - $24/hr ThirdChannelBrand Rep - Audits, Merchandising and Quality Control - $24/hrConcord, NCAs an independent Brand Representative, you will act as a key liaison between the brand and retail store environments, conducting recurring in-store visits to perform audits, ensure product quality, and elevate the brand experience. Through innovative in-store retail technology solutions, we bring products to life inside retail environments, helping brands optimize performance and grow in today's dynamic retail landscape.
Brand Rep - Audits Merchandising and Quality Control - 24hr ThirdChannel, Inc.Brand Rep - Audits Merchandising and Quality Control - 24hrCharlotte, NCAs an independent Brand Representative, you will act as a key liaison between the brand and retail store environments, conducting recurring in-store visits to perform audits, ensure product quality, and elevate the brand experience. Through innovative in-store retail technology solutions, we bring products to life inside retail environments, helping brands optimize performance and grow in today's dynamic retail landscape.
Brand Rep - Audits Merchandising and Quality Control ThirdChannel, Inc.Brand Rep - Audits Merchandising and Quality ControlAlbemarle, NCAs an independent Brand Representative, you will act as a key liaison between the brand and retail store environments, conducting recurring in-store visits to perform audits, ensure product quality, and elevate the brand experience. Through innovative in-store retail technology solutions, we bring products to life inside retail environments, helping brands optimize performance and grow in today's dynamic retail landscape.
Night Auditor - Brand New Moxy Charlotte LeximaNight Auditor - Brand New Moxy CharlotteCharlotte, NC$17–$18.50 / hourFrequently required to stand, walk, sit, use hands to handle or feel objects, tools or controls, reach with hands and arms, climb stairs, balance, stoop, kneel, crouch, crawl, talk, or hear. Moxy Charlotte is looking for a Night Auditor to provide guests with an excellent hotel experience while functioning as the sole Front Office Associate during the overnight shift.
Brand Ambassador (South Park) Diptyque Distribution.Brand Ambassador (South Park)Charlotte, North CarolinaCultivates the client relationship through personalized connection • Acquires and builds client base primarily through forming relationships with new clients and maintaining / retaining/building spend of existing clients • Ability to strategize own business and be self‐motivated; takes initiative to increase individual productivity through out-of-home-base selling and strong client relationships • Utilizes digital tools to connect with clients, serve their needs, and follow up as necessary • Proactively utilizes mobile devices and selling technology to communicate with clients and expand business . • Minimum of 3 years of sales experience in luxury retail industry; beauty experience a plus • Proven ability to drive positive customer experiences that build loyalty and deliver measurable results • Proficiency with Microsoft Office software including Word, Excel, PowerPoint, Outlook; • Industry awareness and strong business acumen; • Strong verbal and written communication skills and excellent organizational skills; • Passion for the Beauty and Fragrance Industry; • Flexibility to work a retail schedule which will include evenings, weekends and holidays.
NewBrand Experience Architect & Activations Lead The Whitaker GroupBrand Experience Architect & Activations LeadCharlotte, NCThis role involves collaborating across teams to deliver high-impact initiatives and manage relationships with partners, ensuring culturally relevant storytelling.#J-18808-Ljbffr. A dynamic marketing firm in Charlotte is seeking a Brand Experience Manager to lead strategic planning and execution of brand and community activations.
Sr Analyst-Digital Brand Advocate Lowe's Companies IncSr Analyst-Digital Brand AdvocateMooresville, NCBased in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. The Sr Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns.
Seasonal Brand Representative stand out for goodSeasonal Brand RepresentativeCharlotte, North CarolinaReporting to the Store Leadership, the Brand Representative (Sales Associate) drives revenue and provides guests with exceptional service, through relationship building, product knowledge sharing, and presenting a clean, well-maintained store environment. From welcoming experiences and warm associates to thoughtfully curated products, our brand is built upon the founding principles of giving back and making a difference in the world.
Brand Rep stand out for goodBrand RepCharlotte, North CarolinaReporting to the Store Leadership, the Brand Representative (Sales Associate) drives revenue and provides guests with exceptional service, through relationship building, product knowledge sharing, and presenting a clean, well-maintained store environment. From welcoming experiences and warm associates to thoughtfully curated products, our brand is built upon the founding principles of giving back and making a difference in the world.
NewBrand Ambassador (Southpark, Charlotte) Diptyque Distribution LLC.Brand Ambassador (Southpark, Charlotte)Charlotte, North Carolina$20–$22 / hourBorn in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander.
NewBrand Marketing Specialist Bank of AmericaBrand Marketing SpecialistCharlotte, New YorkWorking closely with marketing leaders and cross-functional partners, this role helps ensure insights and strategies are clearly communicated, projects are well-organized, and priorities remain aligned. US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114).
Brand Content Creator NoGigiddyBrand Content CreatorCharlotte, NCRemote$17,680–$26,000We connect our community with real earning opportunities — remote jobs, surveys, gig platforms, and financial tools — all in one place, free to access, no gatekeeping. NoGigiddy is a digital platform built for gig workers, side hustlers, and anyone building an income outside the traditional 9-to-5.
Brand Strategy Director - Song Life, Part of Accenture Song Accenture PlcBrand Strategy Director - Song Life, Part of Accenture SongCharlotte, NCKey Responsibilities: The successful candidate will be expected to: Manage the day-to-day strategic workload across HCP workstreams (NPP and PP), ensuring briefs - including client project briefs - and deliverables are clear, cohesive, and strategically sound. Accenture SongLife brings creativity, technology, and strategy together to serve as your growth engine-continually relevant, always accountable, and built to deliver impact for patients, providers, and your business.".
Brand Ambassador RenuityBrand AmbassadorCharlotte, North CarolinaHomeowners across the Midwest have trusted us for top-tier remodeling services, and now, as part of Renuity, we’re combining our local expertise with the strength of a national brand to build the future of home improvement. As part of a powerful network of seven of the most trusted home renovation companies in America, we are on a mission to revolutionize home improvement—making it faster, easier, and stress-free.
Brand Ambassadors Needed! Must be 21 Next Level MarketingBrand Ambassadors Needed! Must be 21Charlotte, NC$30Conduct consumer samplings at liquor stores, bars and restaurants to drive brand awareness, product education and trial for up and coming and established beverage alcohol brands Collect. We operate nationally to build premium brands with our team ofexperienced and passionate beverage professionals specializing in Brand Ambassador Programs.
Director Revenue Management Sage HospitalityDirector Revenue ManagementCharlotte, North CarolinaFull timePartners with GM and Sales Leaders’ to ensure a strategic mix of business and pricing strategies are set based on market conditions to achieve sell out efficiency, targeted marketing, maximized revenue, profitability and Annual Budget/Business Plans are aligned. Demonstrates excellent leadership skills by educating others and ensures understanding and gains buy-in of the revenue management processes associated with demand, revenue, forecasting, opportunity analysis, and inventory management.
Lead Analyst-Marketplace Seller Management Lowe's Companies IncLead Analyst-Marketplace Seller ManagementMooresville, NCGuide analyst level associates to analyze and leverage customer data, site behaviors, pre- and post-transaction data, SOPs, technical rules, and competitive benchmarking to identify opportunities to improve the seller and omnichannel customer experience, including identifying opportunities to improve taxonomy, purchase path (search and navigation), digital content, search engine optimization, and post-transaction results. Produce weekly insights and present to key partners, including but not limited to, following up on the status of cross-functional deliverables, discuss any strategic updates, and partner closely with sellers, business development, seller experience, digital category management, and core merchandising areas.
Director - Portfolio Management - Respiratory Protective Industrial Products IncDirector - Portfolio Management - RespiratoryCharlotte, NCWe protect workers across industries-including construction, manufacturing, and oil & gas-with best-in-class solutions spanning head protection, eyewear, respiratory, hand protection, protective apparel, footwear, electrical safety, and fall protection. This leader will partner cross-functionally with Manufacturing, Sourcing, Engineering, R&D, Sales, and senior leadership to define and execute portfolio strategy, optimize investment decisions, and maximize return on investment-both for the current portfolio and future innovation pipeline.
Project Management Coordinator MythicProject Management CoordinatorCharlotte, North CarolinaYou'll gain direct exposure to integrated agency workflows, high-growth client engagements, and a PM team that's actively building the infrastructure for how Mythic operates at scale. Support and partner with senior PMs on complex, multi-discipline client engagements to build cross-functional expertise and exposure to high-level account management.
NewChange Management Manager Deloitte Touche Tohmatsu LtdChange Management ManagerCharlotte, NC$97,600–$179,900 / yearThe Manager plays a key role in advancing that mission by leading change strategy, improving stakeholder readiness, ensuring clear and timely communications, developing team talent, and using technology to make execution faster, more consistent, and more effective. The Finance Systems Change Management team helps Finance and business stakeholders navigate the people side of change by delivering targeted communications, tailored change plans, and critical updates that support adoption with minimal business disruption.
Manager, Revenue Growth Management Husqvarna GroupManager, Revenue Growth ManagementCharlotte, North CarolinaEnsure alignment with cross-functional teams (Sales, Marketing, Finance) to optimize the sales plan output, leading and managing the deployment and communication with field sales team and identifies key business issues and opportunities. • Learn & inform the overall pricing and promo plan processes and inter-relationships (non-promo, promoted, channels), key drivers and how it impacts the customer and consumer (ie, what is the ideal price strategy for chainsaw across retailers and dealers).