Conduct a comprehensive evaluation of current business operations, revenue mix, audience demographics, brand equity, and competitive positioning • Identify underutilized assets (IP, audience data, brand partnerships, digital presence, community reach) • Develop a multi-year growth roadmap focused on scalable, diversified revenue streams • Identify and validate new markets, products, and business models beyond live events and sponsorships • Identify strategic partnerships that unlock new distribution channels, audiences, or revenue streams • Negotiate high-level partnership agreements • Collaborate cross-functionally with marketing, operations, production, and finance teams to assess capabilities and resource needs • Build systems and processes to support scalable growth initiatives • Recommend organizational adjustments where needed to support expansion • Monitor cultural, entertainment, and consumer trends to identify early-stage opportunities • Ability to work effectively under pressure and demanding timelines • Ability to work evening and weekend hours as needed to meet deadlines • Train and provide support in onboarding team members, clients, vendors, and partners when needed • All other projects and initiatives as identified. • (Preferred) Bachelor's degree in Marketing, Communications, Business Administration, or a related field • 9+ years of experience in sponsorship sales, partnerships, or brand marketing within the live events, entertainment, or music industries • 2+ years of management experience is required, including managing, developing, and leading teams as well as optimizing and reorganizing teams to most effectively meet business needs • Ability to thrive in a fast-paced, constantly changing environment while maintaining composure and a positive attitude • Demonstrate extreme ownership and take accountability for personal and team actions • Self-motivated, proactive, and eager to take on new challenges • Critical thinker with a strong problem-solving mindset for real-time challenges • Resourceful with strong interpersonal skills and the ability to build and maintain relationships • Excellent verbal and written communication skills • Basic knowledge of Microsoft Office Suite (Word, Excel, PowerPoint), Asana, Concur, Procurify, and Airtable.