Develop and execute business development and marketing plans for the growth of the product range in all relevant markets, in close cooperation with the Head of Product Management, Marcomms, and Head of Business Development and Sales, (with a particular focus on the America's region). This includes: Demonstrating a deep understanding of customers (unmet need, drivers, pressures, workflows, decision-making processes, influencers, etc.) and global marketplace, with a particular focus on the America's region.