Requirement: 4 days per week/ppResponsibilities:/pulliDevelop and lead global, multi-channel marketing campaigns aligned to firm priorities, fundraising objectives, and brand strategy./liliTranslate enterprise narratives into integrated programs spanning paid, owned, and earned channels./liliEnsure consistent messaging and creative excellence across regions, business segments, and investment strategies./liliPartner closely with Brand, Communications, and Investment Teams to align campaign ideation with firm positioning./liliIntegrate thought leadership, product marketing, and corporate storytelling into cohesive 360 activation strategies./liliMaintain rigorous brand governance while enabling creative innovation./liliOversee global media planning and strategy across digital, social, programmatic, partnerships, and emerging platforms./liliEstablish performance frameworks and KPIs to measure engagement, brand lift, and business impact./liliOptimize media allocation and channel mix to drive efficiency and ROI./liliDevelop campaigns tailored to a range of investor types from institutional to wealth channel (advisors, UHNW/HNW individuals, family offices) institutional investors, private wealth channels, consultants, and portfolio company stakeholders./liliDemonstrate fluency in private markets offerings and concepts to ensure strategic alignment with fundraising cycles and product launches./liliLead end-to-end campaign execution from ideation through launch and post-campaign analysis./liliOversee agency partners and internal teams to ensure seamless delivery./liliImplement structured planning, budget management, and reporting processes./li/ulpQualifications:/ppEducation Certificates:/pulliBachelors degree, required/liliConcentration in Marketing, Business or a related field, preferred/liliMasters or MBA preferred/li/ulpProfessional Experience:/pulli12+ years of overall relevant experience, required/liliMarketing leadership experience, ideally within asset management, private markets, financial services, or a similarly complex B2B environment./liliProven experience concepting, developing and executing global integrated advertising campaigns./liliDeep expertise in media strategy, planning, and performance optimization./liliManaging significant media budgets across paid digital, programmatic, social, search, and premium media partnerships, with accountability for ROI, performance measurement, and optimization across channels./li/ulpCompetencies