The Drive-to-Retail Manager serves as the strategic quarterback for retail traffic generation, aligning cross-functional teams, planning seasonal activations, measuring performance, and ensuring enterprise and local initiatives translate into meaningful store traffic and business results. Serve as the cross-functional leader and coordinator across Merchandising, CRM, Marketing, Media, Community, Retail Operations, Store Strategy & Experience, Planning, Analytics, and external partners to ensure seamless execution of traffic-driving initiatives.