You pull signal from everywhere - Reddit threads, podcasts, LinkedIn, Instagram, TikTok, trade press, HBR - and you know the rhythm of when Mercer, Aon, and WTW drop their annual reports well enough to have it synthesized before a competitor has even opened theirs. Continuously scan public, social, and industry sources - news, social platforms, forums, podcasts, analyst/consultant reports, trade journals - to catch signal early.