SUPERVISOR - VP, Marketing SUPERVISES - Marketing Coordinator, Marketing Strategist, & additional Marketing roles ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO: • Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision-makers (C-suite, HR, Procurement, etc.) • Build and manage a high-performing marketing team, fostering growth and accountability • Establish scalable marketing processes, KPIs, and reporting to demonstrate ROI and marketing attribution • Partner closely with sales leadership to align on pipeline goals and enable lead generation and conversion • Own the company's brand voice and positioning across all external channels • Ensure consistent, professional brand execution that resonates with target B2B audiences • Drive thought leadership and awareness across earned, owned, and paid media • Design and manage integrated marketing campaigns that drive qualified leads and support sales outreach • Leverage multi-channel marketing including email, social, digital advertising, webinars, and content syndication • Optimize campaigns using analytics, A/B testing, and audience segmentation to improve conversion rates and engagement • Oversee the development of compelling content that engages healthcare executives and showcases our value proposition (e.g., whitepapers, case studies, blog posts, videos) • Lead corporate communications strategy including press releases, media outreach, and PR agency management • Ensure all messaging reflects strategic business priorities and resonates with decision-making stakeholders • Manage participation in industry conferences, trade shows, and client events to increase brand visibility and engagement • Collaborate with internal stakeholders to execute hosted events and webinars targeting prospects and clients • Manage the company website(s) including performance, UX, SEO, and content updates to ensure it serves as a lead-generating and brand-building tool • Collaborate with design, development, and vendor teams to continuously improve site engagement, conversion rates, and digital user experience • Leverage tools like Google Analytics, HubSpot, or other platforms to deliver data-driven insights and reporting KNOWLEDGE, SKILLS, & ABILITIES - This position requires the following minimal requirements: • Bachelor's degree in Marketing, Communications, Business, or related field 8-10 years of progressive marketing experience, with at least 5 years in a leadership role managing people and teams. He/she will be highly knowledgeable of digital marketing and social media with proven results He/she will support market research to determine requirements for existing and future products; will analyze customer research to determine drivers of choice; will advise senior leadership regarding current market conditions; and will serve as the source for competitive intelligence to guide PWS toward successful go-to-market strategies.