Proven experience in a senior operational leadership role (Area Director, Regional Director, District Leader, General Manager or equivalent) within apremium, consumer‑facing, multi‑site environment such as premium healthcare‑adjacent, wellness, fitness or technology‑enabled services with physical operations/stores. Act as the primary regional liaison between clinic teams and central functions — including Customer Support, Facilities, Workforce Planning, People Operations, Talent Acquisition, and working closely with the Market Activation Lead, DC.