The Assistant Store Manager is a key leader responsible for coaching and developing associates, improving business performance, supporting recruiting and hiring efforts, and leading with Rural King''s Values of People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement. As a family-owned company with a strong history of growth, we are committed to helping our associates build rewarding careers through hands-on training, leadership development, and a culture that values teamwork, integrity, and customer service.