This means building the engine that brings the right users in at the right pace: influencer programs, community seeding, invite mechanics, lifecycle programs, and partnerships with artists, agencies, platforms, and companies across the music industry that accelerate awareness, excitement, distribution and credibility. This is a role reporting directly to the Product Strategy Lead within the Software Experiences Business Unit and works cross-functionally with product management, engineering, marketing, and analytics, counterparts across HARMAN's Lifestyle division and Corporate Strategy organization, as well as external agencies and partners.