Your primary role as the is the full-service ideation and execution of trusted messenger and influencer activations on behalf of Ad Council and its co-branded client campaigns including: influencer strategy and brief development, sourcing, influencer or network outreach, brand safety vetting, copywriting, content development, review and approval, paid amplification strategy and execution, stakeholder coordination, measurement, analytics and cross-functional collaboration. The incorporation of trusted messengers is a crucial element to the Ad Council's ability to drive social impact and Creators for Good is deeply integrated within our purpose-driven campaigns, leveraging their voices across our channel mix including social media, advertising, events and media partnerships.