Partnering closely with the Product Marketing Manager — who defines target segments, positioning, and messaging (the “What”) — this role builds, executes, and continuously optimizes the campaigns, content, and programs that bring that strategy to market (the “How”), and owns ongoing monitoring, measurement, and reporting against Return on Objectives (ROO) to ensure marketing investment translates into pipeline and revenue outcomes for the Systems / ARR motion. Build sales enablement tools (playbooks, battlecards, ROI/conversion materials) and produce and maintain marketing content and campaign assets (web content, presentations, case studies) from the strategic framework and messaging defined by Product Marketing.