Has solid experience in growth marketing, community marketing, or lifecycle marketing, including direct ownership of closed-community or grassroots acquisition (private groups, forums, and other low-visibility community channels) in consumer, fintech, or marketplace businesses. Develop culturally fluent community content and voice: write and produce content that reads as native to each community (a Reddit post, a WhatsApp broadcast, a group meme) rather than as an ad, calibrated to the trust dynamics of expat and global professional audiences across LatAm and EU geographies.