Plans, creates, and schedules targeted communications for key target markets and niches at all stages of the graduate prospecting, recruiting, and student service experience; collects and analyzes data to more accurately and uniquely identify each market niche and to better understand the pertinent educational wants and needs; and writes general and highly specialized email, direct mail, web-based messaging, and telephone-based communications. Utilizes SAP, Data Warehouse, CRM, and other information systems to generate reports and provide in-depth analysis on key success factors relating to all stages of graduate recruitment, including the accumulation and progression of graduate-level inquiries, applications, admissions, enrollment, persistence, degree completion, and continuing education.