The primary responsibilities of this role, Patient Marketing Director, Asundexian, are to: Develop the patient marketing launch plan and business cases, including prioritized opportunities, high-return investments and strategic approaches; Identify prioritized patient populations with high risk and unmet needs and execute patient marketing strategies, campaigns and initiatives aligned with brand goals that prime patients for HCP discussions; Lead initiatives that pull through patient campaigns and key messages into field-based assets, advocacy conferences, advertising and digital communications that deliver measurable results; Partner with advocacy relations and PR/communications to raise awareness, drive education and support continuity of care; Partner with patient services and market access to deliver tailored affordability solutions and education that support continuity of care; Partner with Digital Strategy teams to design and implement high-ROI omnichannel patient marketing programs; Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders across Bayer; Collaborate with Legal, Medical and Regulatory teams to navigate review processes efficiently and ensure full compliance; Manage project timelines, budgets and key deliverables in line with brand goals and launch milestones; Stay informed of industry trends, competitor activities and evolving consumer behavior to continuously refine and optimize strategy. Bayer seeks an incumbent who possesses the following: Required Qualifications: Bachelor's degree; Minimum of 3 years of US pharmaceutical and/or healthcare marketing experience; Direct experience in patient marketing, including strategy and execution; Launch experience in US pharma or healthcare; Agency or agency management experience; Demonstrated ability to lead cross-functional initiatives and collaborate effectively across US and external functions; Demonstrated success partnering with Legal, Medical and Regulatory colleagues to develop high-quality, compliant messaging, campaigns and materials; Demonstrated analytical and problem-solving skills, including business case and investment plan development; Excellent written and verbal communication skills.