We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Build strong cross-functional partnerships and establish clear roles and decision rights across teams involved in video strategy, development, production, creator partnerships, distribution and amplification.