HTC Global Services IncLearning & Development Technology Specialist HTC Global Services IncLearning & Development Technology SpecialistDearborn, MIFull timeThis role combines learning and development expertise with technical capabilities to design, develop, and maintain learning ecosystems, automate workflows, and support AI-driven educational solutions. Administer and support Learning Management Systems (LMS), including SCORM/API integrations and platform data flow management.
State of MichiganNewDigital Content Specialist - Promotional Agent 9-12/Specialist 13 State of MichiganDigital Content Specialist - Promotional Agent 9-12/Specialist 13Lansing, MI$25.85–$47.75 / hourGreat Lakes and Great Times:Michigan boasts four Great Lakes, 11,000 inland lakes, 36,000 miles of rivers and streams, 20 million acres of forests, 100 state and national parks and recreation areas, 1,300 miles of bike trails, 6,500 miles of snowmobile trails, the second-most ski areas in the nation, 650 public golf courses, 600 campgrounds, and an international dark-sky park—just for starters. This position will plan and develop the agency digital content portfolio responsible for the ongoing maintenance, strategic optimization and governance of content across all digital platforms, promoting and establishing MSL digital content, formulating policy and ensuring promotional content adheres to policy and guidelines.
Washtenaw Intermediate School DistrictNewSpanish WEOC-WAVE Online Content Specialist/Coach Washtenaw Intermediate School DistrictSpanish WEOC-WAVE Online Content Specialist/CoachAnn Arbor, MIInstructors work in a blended, project based learning educational setting providing online instruction, support, and assessment help in areas of certification and expertise with students guiding them in developing and completing curriculum projects that meet Michigan content expectations. This position description has been prepared to define the general duties of the position, provide examples of work and to detail the required knowledge, skills and ability as well as the acceptable experience and training for the position.
Cengage GroupNewNGL K12 Multilingual Learner Content Specialist, NYC (Remote) Cengage GroupNGL K12 Multilingual Learner Content Specialist, NYC (Remote)Detroit, MIRemoteThe core focus of this role is to support the entire sales cycle with an emphasis on onboarding, post‑sale support, and ensuring continued customer success and renewal of product adoption. Position Overview The Multilingual Learner Content Specialist will be part of a small team responsible for expanding National Geographic Learning's market share in the U.S. K‑12 sector.
Talent Wave Associates, LLCEmployer Branding & Content Specialist Talent Wave Associates, LLCEmployer Branding & Content SpecialistFarmington Hills, MI$84,000–$93,000 / yearDevelop strategic internal HR communications, support change management initiatives, and create authentic, high-impact content that reflects the company’s values, culture, and people-first approach. Creates engaging social and digital content that showcases employee experiences, purpose, and culture to strengthen employer brand affinity.
American Technology ConsultingWeb Content Analyst American Technology ConsultingWeb Content AnalystLansing, MichiganThe contract has potential to extend beyond 2 years based upon SOM’s needs.
American Technology ConsultingWeb Content Consultant American Technology ConsultingWeb Content ConsultantLansing, Michigan
Stride, Inc.Accessibility Sr Specialist Stride, Inc.Accessibility Sr SpecialistLansing, MichiganThis position is virtual and open to residents of the 50 states, D.C. Compensation & Benefits: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Specialist leads company-wide efforts on making our products accessible per various external stakeholder guidelines, notably those adopted by state and federal agencies, and those embodied in the Web Content Accessibility Guidelines (WCAG).
Stride, Inc.Accessibility Specialist Stride, Inc.Accessibility SpecialistLansing, MichiganThis position is virtual and open to residents of the 50 states, D.C. Compensation & Benefits: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. SUMMARY: The Accessibility Manager leads company-wide efforts on making our products accessible per various external stakeholder guidelines, notably those adopted by state and federal agencies, and those embodied in the Web Content Accessibility Guidelines (WCAG).
BTI SolutionsNewKorean Bilingual Safety Affair/Administrative Specialist BTI SolutionsKorean Bilingual Safety Affair/Administrative SpecialistLansing, MIBy acting as workforce consultants, we are able to find innovative and intelligent strategies for improving productivity, meeting project deadlines, improving hiring quality, decreasing turnover, and reducing total labor costs. Job Responsibility:Respond to and initiate inquiries (questions regarding purchasing, personnel, facilities, administration, specialized programs, etc.) Explain policies, answer questions, and independently resolve problems whenever feasible.
Applied InnovationTier 1 IT Support Specialist - Southfield MI Applied InnovationTier 1 IT Support Specialist - Southfield MISouthfield, MIFull timeThis role is focused on providing exceptional customer service to our technology clients by addressing, troubleshooting, and resolving technical issues in a professional and efficient manner. Minimum of a 2-year college degree in Networking, Computer Science, Information Systems, or a related technical field or an approved certification below.
Applied InnovationTier 2 IT Support Specialist - Grand Rapids MI Applied InnovationTier 2 IT Support Specialist - Grand Rapids MIGrand Rapids, MIFull timeThis role is focused on providing exceptional customer service to our technology clients by addressing, troubleshooting, and resolving technical issues in a professional and efficient manner. Applied Innovation is a Managed Service Provider (MSP) dedicated to delivering innovative and reliable technology solutions.
Stride, Inc.Leadership Development Specialist (Part-Time Contractor)-1 Stride, Inc.Leadership Development Specialist (Part-Time Contractor)-1Lansing, MichiganThis role focuses on building leadership capacity through the creation of asynchronous learning assets, coaching resources, and strategic content aligned to instructional excellence, leadership frameworks, and school improvement priorities. Translate instructional frameworks, leadership competencies (e.g., PSEL, K12 Leadership Excellence Framework), and organizational priorities into practical, actionable content for school and district leaders.
Stride, Inc.Learning Development Specialist (Contractor)-1 Stride, Inc.Learning Development Specialist (Contractor)-1Lansing, MichiganThis position is virtual and open to residents of the 50 states, D.C. Compensation & Benefits: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. This role focuses on creating engaging learning experiences, including online courses and live trainings, that support educator growth and improve instructional practice.
Stride, Inc.Leadership Development Specialist (Full-Time Contractor)-1 Stride, Inc.Leadership Development Specialist (Full-Time Contractor)-1Lansing, MichiganThis role focuses on building leadership capacity through the creation of asynchronous learning assets, coaching resources, and strategic content aligned to instructional excellence, leadership frameworks, and school improvement priorities. Translate instructional frameworks, leadership competencies (e.g., PSEL, K12 Leadership Excellence Framework), and organizational priorities into practical, actionable content for school and district leaders.
Stride, Inc.Leadership Development Specialist (Full-Time Contractor)-2 Stride, Inc.Leadership Development Specialist (Full-Time Contractor)-2Lansing, MichiganThis role focuses on building leadership capacity through the creation of asynchronous learning assets, coaching resources, and strategic content aligned to instructional excellence, leadership frameworks, and school improvement priorities. Translate instructional frameworks, leadership competencies (e.g., PSEL, K12 Leadership Excellence Framework), and organizational priorities into practical, actionable content for school and district leaders.
Metrologic DCSNewMarketing Specialist Metrologic DCSMarketing SpecialistWixom, MichiganOur solutions help customers improve product quality, increase efficiency, and drive productivity across global production environments, while reducing quality-related costs and enhancing overall performance. Support global lead generation efforts by engaging US sales teams and ensuring proper use of tools (including webinar coaching and enablement).
Abacus Service CorporationLearning Development Specialist Abacus Service CorporationLearning Development SpecialistAuburn Hills, MIBy applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from and its affiliates, and contracted partners. Provide technical support and answer queries for North America Manufacturing Plant LMS Admins and Health & Safety LMS Admins.
Detroit Academy of Arts & SciencesLead Instructional Specialist Detroit Academy of Arts & SciencesLead Instructional SpecialistDetroit, MI$100,000–$100,000 / yearPosition Description: The Lead Instructional Specialist provides strategic instructional leadership across the district, working in close partnership with the Chief Academic Officer to advance high-quality teaching and learning. This role is responsible for designing and delivering professional development, managing district coaches and data systems, overseeing curriculum and assessment implementation, and ensuring that all instructional practices align with the district’s goals.
AM General LLCNewDigital Marketing Specialist AM General LLCDigital Marketing SpecialistAuburn Hills, MIPart timeSight: must be able to regularly read computer screen, reports, and various documents with detail and clarity to accomplish work tasks in a safe and efficient manner, including regular use of adequate close vision, distance vision, color vision, peripheral vision, and ability to adjust focus. Methodical approach: Production lines follow a set process, so this position needs a methodical approach to ensure all tasks are completed in the correct order for a smooth-running production line.
WalbridgeLearning & Development Specialist WalbridgeLearning & Development SpecialistDetroit, MichiganThis role blends content creation, program support, facilitation, and LMS administration while partnering closely with subject matter experts and business leaders to translate knowledge into practical, engaging learning experiences. Program Implementation: Support the creation, rollout, and refresh of enterprise learning programs including mentorship, intern programming, leadership development, and continuing education.
BISSELL HomecareTraining Specialist BISSELL HomecareTraining SpecialistGrand Rapids, MichiganOverview: The Training Specialist supports the design, development, and delivery of learning experiences that enable BISSELL Associates to successfully adopt new ways of working. This role plays a key part in organizational change efforts, partnering with subject matter experts to translate business initiatives and playbooks into clear, engaging, and actionable learning.
Nexteer Automotive CorporationSr. Corporate Communications Specialist- Auburn Hills (Auburn Hills, MI, US) Nexteer Automotive CorporationSr. Corporate Communications Specialist- Auburn Hills (Auburn Hills, MI, US)Auburn Hills, MIWork closely with the Employee Experience and Engagement Lead and the broader Global Marketing and Communications Center of Excellence to ensure seamless coordination of messaging and logistics for key events, such as town halls, the annual leadership Strategy Summit, recognition ceremonies, etc. All resumes submitted by search firms to any employee at Nexteer Automotive or directly to hiring managers in any form without a signed Nexteer Automotive Agency Agreement on file, and search engagement for that position, will be deemed unsolicited in nature, and no fee will be paid in the event the candidate is hired as a result of the referral or through other means.
Nexteer Automotive CorporationNewSr. Corporate Communications Specialist- Saginaw (Saginaw, MI, US) Nexteer Automotive CorporationSr. Corporate Communications Specialist- Saginaw (Saginaw, MI, US)Saginaw, MIWork closely with the Employee Experience and Engagement Lead and the broader Global Marketing and Communications Center of Excellence to ensure seamless coordination of messaging and logistics for key events, such as town halls, the annual leadership Strategy Summit, recognition ceremonies, etc. All resumes submitted by search firms to any employee at Nexteer Automotive or directly to hiring managers in any form without a signed Nexteer Automotive Agency Agreement on file, and search engagement for that position, will be deemed unsolicited in nature, and no fee will be paid in the event the candidate is hired as a result of the referral or through other means.
ICONMA, LLCLearning Development Specialist ICONMA, LLCLearning Development SpecialistAuburn Hills, MI$35.89–$38.24 / hourProvide technical support and answer questions for the North America Manufacturing Plant LMS Admins and Health & Safety LMS Admins. Train LMS Admins on Articulate Rise for course content updates and/or creation of new courses.
Arab Community Center for Economic and Social ServicesNewSocial Media Specialist Arab Community Center for Economic and Social ServicesSocial Media SpecialistDearborn, MIKnowledge, Skills and Abilities: Knowledge of: Demonstrated experience working with social media/digital tools and dashboards, including Sprout Social, Asana, Adobe Creative Suite desired. The Specialist serves as project lead for the organizations social media channels including drafting creative, sourcing appropriate imagery, obtaining all necessary approvals, and the sharing across designated channels.
Stride, Inc.Product Marketing Specialist Stride, Inc.Product Marketing SpecialistLansing, MichiganThis includes working with stakeholders to deeply understand the target segment, understand product and program opportunities, set strategic campaign objectives, develop a campaign launch plan, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels, and influence opportunities to refine roadmaps. Reporting to the Senior Director of Product Marketing, the Product Marketing Specialist is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improve retention, supporting the company's portfolio of programs.
Sun Communities IncData Literacy Specialist Sun Communities IncData Literacy SpecialistSouthfield, MIThis role helps create learning content, maintain role-based training materials, support workshops, and assist team members in building confidence using data in their daily work. The ultimate objective of this role is to build a confident, data-enabled workforce that connects daily activities to measurable outcomes and uses high-quality information to drive better, faster decisions.
Deloitte Touche Tohmatsu LtdNewQRM - Training and Communication Specialist - C_MAT Deloitte Touche Tohmatsu LtdQRM - Training and Communication Specialist - C_MATDetroit, MI$95,600–$188,400 / yearBuild and execute campaigns to promote QRM priorities across Consulting Services leadership (including Partner/Principal/Managing Director [PPMD] audiences), using a mix of channels (e.g., leadership briefings, newsletters, intranet/portal content, short videos, talking points). This role partners closely with Quality and Risk Leadership, Quality Champions, and Consulting Services leadership to drive adoption of QRM priorities, processes, and tools through clear messaging, effective learning experiences, and measurable stakeholder engagement.
Stride, Inc.Marketing Specialist Stride, Inc.Marketing SpecialistLansing, MichiganIn this role, you will support our schools by collaborating with cross-functional teams-including creative, demand generation, web, analytics, email, product, organic social, enrollment, and external agencies-to deliver marketing programs with accuracy and consistency. Reporting to the Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement across Stride's portfolio of online schools.
IconmaLearning Development Specialist IconmaLearning Development SpecialistAuburn Hills, MI$35.89–$38.24 / hourProvide technical support and answer questions for the North America Manufacturing Plant LMS Admins and Health & Safety LMS Admins. Train LMS Admins on Articulate Rise for course content updates and/or creation of new courses.
Essentra PlcMarketing Specialist Essentra PlcMarketing SpecialistNorton Shores, MIQualifications: • Bachelors degree in Marketing, Business, or similar field is strongly preferred • 2 + Years experience in B2B Marketing communications or similar role • Strong software skills in MS Office (Word, Excel, PowerPoint, Teams, Outlook) • Knowledge of Adobe design software such as Photoshop and Illustrator a plus. The Marketing Specialist will be responsible for the development, implementation, and management of all marketing campaigns and communications with an aim to grow Essentra's active customer base in the Americas region.
Pineapple ContractsUS Senior Marketing and Events Specialist Pineapple ContractsUS Senior Marketing and Events SpecialistSterling Heights, MIThe ideal candidate will have strong experience using Adobe Creative Suite to produce high-quality marketing assets, along with proven expertise in planning and executing trade shows and events. Lead the delivery of U.S. pop-up shop campaigns from concept to execution, including localized promotion, budgeting, logistics, and coordination with venue managers.
United States Air ForceInformation Technology Specialist (INFOSEC) United States Air ForceInformation Technology Specialist (INFOSEC)MI$9–$14 / hourSmith Marine Corp Base HI Hickam AFB HI Mountain Home AFB ID Scott AFB IL Barksdale AFB LA Hanscom AFB MA Andrews AFB MD Linthicum Heights MD Selfridge ANG Base MI Whiteman AFB MO Columbus AFB MS Minot AFB ND Offutt AFB NE New Boston NH McGuire AFB NJ Cannon AFB NM Kirtland AFB NM Nellis AFB NV Niagara Falls NY Wright-Patterson AFB OH Youngstown OH Youngstown OH Norman OK Tinker AFB OK Charleston SC Shaw AFB SC Arnold AFB TN Dyess AFB TX Fort Sam Houston TX Goodfellow AFB TX Kelly AFB TX Lackland AFB TX Laughlin AFB TX Randolph AFB TX Hill AFB UT Alexandria VA Arlington VA Dahlgren VA Fort Eustis VA Langley AFB VA Pentagon Arlington VA Fairchild AFB WA McChord AFB WA Warren AFB WY Remote job No Telework eligible No Travel Required Not required Relocation expenses reimbursed No Appointment type Multiple Work schedule Full-time Service Competitive Promotion potential 14 Job family Series 2210 Information Technology Management Supervisory status No Security clearance Not Required Drug test No Financial disclosure No Bargaining unit status No Announcement number AFPCDHA-12857027-GS2210 Control number 852981200. Regulatory Recruitment incentives may be authorized Position may be subject to random drug testing Employee may be required to work other than normal duty hours to include evenings, weekends, and/or holidays Shift work and emergency overtime may be required Employee must maintain current certifications A security clearance may be required Disclosure of Political Appointments Full-part-time employees occupying direct childcare positions are eligible for discounts IAW DAF AFSVCCC Memo 30 Sep 22 first child 100, each additional child 25.
ExigerLearning and Development Specialist ExigerLearning and Development SpecialistDetroit, MIRemoteExiger is named a Leader in the Gartner® Magic Quadrant for Supplier Risk Management, twice selected as one of Fast Company's 'Brands That Matter,' and recipient of the Third Party Risk Association's Innovator Award, Exiger's technology has been recognized by leading analyst evaluations and 50+ awards. Exiger is seeking a proactive, highly motivated, self-driven Learning & Development ("L&D") Specialist who thrives in fast-paced, high-demand environments and is ready to build, scale, run, and continuously improve the Learning and Development program.
AwecommMarketing Specialist (Part-Time) AwecommMarketing Specialist (Part-Time)Troy, MIPart timeWhat you will be doingAs a Marketing Specialist, you will be responsible for translating strategic marketing direction into consistent execution - supporting lead generation, brand awareness, and client engagement initiatives. The ideal candidate is both tactical and analytical, able to manage campaigns, coordinate events, support sales, and ensure accountability across marketing activities.
Sunrise Systems IncPayment Integrity Project Specialist Sunrise Systems IncPayment Integrity Project SpecialistGrand Rapids, MIExperience in a project management role that adheres to Project Management Institute (PMI) principles and practices, and which includes: leading multiple moderately-sized project teams of eight or more team members within a matrix organization; supervising or leading resources directly or indirectly in a cross-functional team environment; and projects in multiple technologies and/or business functions Preferred. Works with/leads the constituent Project Managers/workgroup leads responsible for the execution of their areas of a project to monitor cost, schedule and technical performance of component project and operation, while working to ensure the ultimate success of the program.
Sunrise Systems IncSr. Project Specialist Sunrise Systems IncSr. Project SpecialistGrand Rapids, MICommunicates, collaborates, networks with and acts as a consultant to key stakeholders/business partners / executive level leadership in order to ensure continuity and coordination of services and appropriate utilization of resources. Oversees medium to large sized, multi-faceted projects varying in complexity and involving cross functional experts.
DeksiaDigital Specialist DeksiaDigital SpecialistGrand Rapids, MI2+ years of hands-on experience to build, launch, and actively manage paid media campaigns across platforms like Meta, Google Ads, and LinkedIn (bonus if you've worked in OTT and TikTok). Own and execute SEO/AEO/GEO strategies that drive results using tools like Google Search Console and SEMrush, and staying current on what's changing in search.
DeksiaNewPaid Media Specialist (term limited) DeksiaPaid Media Specialist (term limited)Grand Rapids, MIRemoteContractor2+ years of hands-on experience to build, launch, and actively manage paid media campaigns across platforms like Meta, Google Ads, and LinkedIn (bonus if you've worked in OTT and TikTok). Own and execute SEO/AEO/GEO strategies that drive results using tools like Google Search Console and SEMrush, and staying current on what's changing in search.
Angarai International, Inc.15.5 - Documentation Specialist Angarai International, Inc.15.5 - Documentation Specialistdetroit, MICollaborate with Experts: Work with subject matter experts and writers to improve content and guarantee technical correctness. What You\u2019ll Do: Refine Technical Content: Review and edit technical documents, ensuring clarity, accuracy, and consistency.
Premium Retail Services IncMerchandising Specialist Premium Retail Services IncMerchandising SpecialistTHREE RIVERS, MIresponse'': , ''status'': True, ''status_code'': 200, ''content'': '' n n n n n n nn n n n n n n n n n n n Merchandising Specialist - THREE RIVERS, Michigan - 103618n nnnnnnnnnnnnnnnnnnnnnnn nnnnnnnnn n n nn n nn nnnn n. From magazines and candy to cosmetics and health essentials, you'll work hands-on with a wide variety of products that keep shelves stocked and customers smiling.
ACCESSNewSocial Media Specialist ACCESSSocial Media SpecialistDearborn, MIThe Specialist serves as project lead for the organization’s social media channels – including drafting creative, sourcing appropriate imagery, obtaining all necessary approvals, and the sharing across designated channels. This individual will create, deploy, edit and manage social media content from start to finish and oversee social media content and creativity for all major campaigns, events, exhibitions, festivals and strategic goals.
iMPact Business GroupSenior Project Specialist iMPact Business GroupSenior Project SpecialistGrand Rapids, MIDuration: 4-month contract-may extend | Starts 5/31/2026Location: West, MI Expenses: Would cover for the periodic onsite meetings (prefers someone in EST)Client Equipment to be Provided 100% HybridOnsite Cadence: As needed. Our client, a nationally recognized not-for-profit health system, is seeking a Senior Project Specialist.
Internal Revenue ServiceNewSupervisory Individual Tax Advisory Specialist - Not to Exceed 1 Year, May Be Extended up Internal Revenue ServiceSupervisory Individual Tax Advisory Specialist - Not to Exceed 1 Year, May Be Extended upMultiple Locations$117,402–$163,062 / dayFull timeCurrent Employees Documentation (recommended if applicable) If applying for a higher grade and you met time-in-grade (TIG) at another agency, it is recommended that you provide an SF-50(s) (Notification of Personnel Action) (or equivalent) which demonstrates you meet the 52-week TIG requirement (e.g., Promotion with an effective date more than one (1) year old, Within-Grade-Increase at the highest grade held). This experience may have been gained through work experience as a project/program manager, team lead or project/program lead, technical advisor, or senior specialist/analyst that included managing resources, providing support to managers, mentoring team members, providing day-to-day guidance training and/or oversight of peers or others.
Custom Business Solutions, IncSr. Project Specialist Custom Business Solutions, IncSr. Project SpecialistGrand Rapids, MIThe ideal candidate is a strong communicator and leader who can manage medium to large, cross-functional initiatives in a fast-paced environment while building relationships with stakeholders at all levels of the organization. Essential Functions Oversees medium to large-sized, multi-faceted projects varying in complexity and involving cross-functional teams and subject matter experts.
Custom Business Solutions, IncPayment Integrity Project Specialist Custom Business Solutions, IncPayment Integrity Project SpecialistGrand Rapids, MIThis role is responsible for managing and coordinating payment integrity projects, ensuring adherence to SLA agreements, collaborating with cross-functional teams, and supporting initiatives related to claims analysis, auditing, and reimbursement accuracy. This individual will work closely with operational leaders, vendors, business stakeholders, and technical teams to support process improvements, issue resolution, compliance efforts, and successful project execution.
Hospice of MichiganDigital Media Specialist Hospice of MichiganDigital Media SpecialistKalamazoo, MIAdvanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications. Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content.
SUNY Downstate Medical CenterClinical Nurse Specialist, NS35 NICU SUNY Downstate Medical CenterClinical Nurse Specialist, NS35 NICUlansing, MIAssess the unique nursing needs of these patients, formulates nursing care plans and writes nursing orders under the direction of the attending physician or independently manages the nursing care and/or additional specific aspects of the clinic. Provide patent care service by evaluating current nursing practices, and plan, manage and deliver continuing nursing education and training for all nursing staff to meet any and all best practice initiatives put forth by professional organizations and regulatory agencies.
BISSELL HomecareSr. Account Specialist - Amazon BISSELL HomecareSr. Account Specialist - AmazonGrand Rapids, MichiganContent Optimization: Work with product marketing teams to enhance product listings with high-quality images, SEO-optimized descriptions, A+ Content, and brand store updates, including A/B testing for enhanced visibility. You will collaborate with cross-functional teams to enhance brand presence, optimize advertising and promotional efforts, and analyze performance metrics to improve rankings and overall sales conversion.