This role serves as the primary project leader connecting Marketing, Supply Chain, Commercial, Procurement, Quality, Legal, Packaging, Finance, HNS, HMEX, breweries, co-packers, and external suppliers to deliver innovation projects on time, within budget, and in alignment with commercialization objectives. About the Role: The Senior Manager, New Product Innovation leads the end-to-end execution of new product launches, packaging renovations, limited-time offers, import innovations, and portfolio expansion initiatives across HEINEKEN USA.