Keywords: Partner GTM Manager, partner go-to-market, alliance marketing, partner marketing, co-marketing, joint campaigns, integrated marketing, demand generation, pipeline generation, MQL, SQL, opportunity attribution, campaign ROI, funnel analytics, marketing operations, partner communications, partner nurture, GTM strategy, partner business plan, ISV partners, technology partners, partner ecosystems, webinars, virtual events, in-person events, conferences, event marketing, account-based marketing, ABM, case studies, win wires, win evidence, customer references, reference catalog, MDF, marketing development funds,, co-op funds. Responsibilities include serving as the primary marketing point-of-contact for partners and partner communities, planning and executing partner-facing and customer-facing campaigns, managing Partner Marketing Development Funds (MDF) and budgets, and developing win evidence such as win wires, references, and case studies.