Strategic Leadership: Own the enterprise Lead Management strategy, including long‑term vision, roadmap, investment priorities, and cross‑platform ecosystem (Salesforce, CMS, routing, scoring, MDM).Define value cases, success metrics, and KPIs that drive revenue growth, funnel efficiency, and customer lifetime value. They allow access to information such as the characteristics of your terminal or certain personal data (IP addresses, navigation data on the Saint-Gobain site, etc.) for the following purposes: analysis and improvement of the user experience and/or our offer of content, products and services; audience measurement and analysis; interactions with social networks; display of advertising and personalized content.