This role sets the enterprise vision for how guests engage with Choice through the mobile app, mobile web, ChoiceHotels.com, and emerging digital platforms-from inspiration, shopping, and booking to servicing loyalty accounts, managing reservations, resolving problems with hotel bookings or stays, and receiving timely support when plans change. Success in this role is measured by sustained revenue growth, improved digital conversion, stronger loyalty engagement, higher customer satisfaction, better self-service and service-resolution outcomes, and the effectiveness of digital channels in supporting the full guest lifecycle.